Recently after purchasing my
pre-owned Honda Accord I realized that I have absolutely no brand loyalty whatsoever! Thinking back I have owned a Nissan, a Pontiac, a Mazda and now a Honda -- they only loyal trend that I see is I like foreign cars better than domestic but not a specific brand at all. I have read plenty of marketing reports talking about brand loyalty and I have also talked with people that would never by anything else than a a
Ford truck. Sure brand loyalty is not just associated with cars and trucks but you see it in other places to. For example, my father-in-law is a die-hard
Sony Electronics fan and if he is ready to purchase a new item and Sony makes it -- that is exactly what he will buy -- even if the specs are no better than the competition.
The loyalty of course is a bit harder to see at a
used car dealership since your not selling a specific brand and it seems that many search the website or the lot for a car or truck that just stands out and they like. At least this is the method I used when buying my car -- I went through tons of listing with no set brand or model in mind although I did have an idea of price point and a few features that I would like to have. I was really just looking for something that had some class and looked professional and after comparing a few vehicles I really like the Honda Accord, and saw that it had some great reviews, and made the purchase. What will my next car be? -- we shall see what I like when I am ready to buy again.
Take a look at this chart that shows the top 10 vehicles for Automaker brand loyalty. This chart was produced in 2009 but it gives you a pretty good idea of loyal customers. So... How loyal are you to your car brand?
